13 Aug 6 Lessons I Learned From The World’s Greatest Online Dating Profiles
By Joshua Pompey
Right now we are pretty much living in the golden era of online dating.
Talk to any single man or woman in this day and age and you’d be hard pressed to find one who isn’t on a dating site. In fact, according to a study by EHarmony, 40% of Americans are on a dating site right now.
That presents a whole lot of opportunities out there to meet someone special.
Even though I’ve been around the scene a long time, I have to admit that I am just as enthusiastic about the process of finding love as ever.
What works? What doesn’t work? How can I save all the frustrated women out there months, or dare I say, even years of low quality dates?
No matter how many times I ponder these questions, my research almost always comes back to perfecting the online dating profile. This is the aspect of online dating that people always have the most trouble with.
After reading thousands of profiles over the years (and writing thousands as well), today I’d like to share some of the biggest lessons I have learned from reading some of the world’s greatest online dating profiles.
If you are in a rush and would like to skip around, in this article I will be discussing:
- The power of the opening
- Why presentation is critical to a great profile
- The importance of creating superior visual content
- Avoiding weak links
- Why the greatest profiles employ long form content
- Transcending cliches
1. The Power of The Opening
How you lead off your profile is just about as important as any other word you write.
Just think about how short your attention span is when you are reading somebody else’s profile.
If it doesn’t grab you from the jump off point, odds are you will either skim it as fast as possible, or click to the next profile. Those are 2 outcomes that you will need to avoid with your own profile.
So the question is, how do you create a powerful opening?
Start out by considering what your most appealing qualities are.
Maybe it’s your fun sense of humor. If so, start off with something fun and playful in nature.
For example: Fun, active, and intelligent woman, ready to meet that brilliant, chiseled, god like human being who will cook and clean for me all day long. Too much? (Sigh) . Okay… Okay… Let’s try that again! How about an easy-going, down to earth, and sweet guy. Better? Perfect! Moving on…
If you are a passionate world traveler, perhaps you begin with an exciting anecdote that defines you. Or maybe you delve into some of your recent experiences.
For example, In the last year alone I’ve have explored the pyramids of Egypt, have been face to face with lions in South Africa, and have even jumped out of a plane. And now for my greatest adventure yet… Online dating! Care to join me?
Get the idea?
The greatest online dating profiles reel their audience in and generate excitement from the very first word.
2. Presentation matters
All too often I read profiles that are absolutely fantastic, and unfortunately, will never be read by anyone.
Why? Because the presentation is completely off.
Big bulky paragraphs, or even short paragraphs that are more than 3 lines don’t get read. Profiles like these just aren’t user friendly enough on the eyes.
The best online dating profiles structure themselves similar to the way this article is written. Keep your paragraphs 2-3 lines at the most and your read through rates will increase dramatically.
One of the best strategies for laying out your profile is to think of each section as a mini chapter of your life.
Chapter 1 (lines 1-3 might be the hook), Chapter 2 (lines 4-6 might be about your love of the outdoors).
5-6 mini chapters that are 1-3 lines each will add up to 1 great story about who you are, where you’ve been, and where you are going in life.
What I also like about this strategy is it makes the process much less overwhelming.
Writing 15-20 lines of great content that defines who you are is overwhelming. Writing 1-3 lines at a time? Not so much.
When you finish each small section, then you can go back and edit it so that all the paragraphs flow and transition smoothly in a coherent manner.
3. The Greatest Online Dating Profiles Employ Superior Visual Content
But the greatest online dating profiles don’t just post pictures that they appear flattering in. They post pictures that ignite interest, reveal their best personality traits, and create a visual slideshow of what it would be like to date them.
Let’s suppose I was creating an online dating profile for the 1st time.
In the past year alone I’ve been to Hawaii, have volunteered, have been to several weddings, joined a volleyball team, enjoyed countless days of quality time with my dog, friends, and family, and explored my way through Europe.
Would it really make sense to post a few pictures of myself standing in a bedroom, when my profile visitors could view many of the life experiences I have listed above?
The best online dating profiles go beyond trying to attract others with their visual appearance. They try to tap into the emotions of their audience as well.
4. There are no weak links
Every profile consists of 2 fundamental parts – the written portion and the visual portion.
There are a whole lot of approaches that can be taken to create those 2 sections. But there are a whole lot of mistakes that can be made as well.
One misplaced photo that is not quite as flattering as you think it is can sabotage an otherwise great photo collection.
Even something as small as 1 single word or poorly phrased statement can alter the entire perception of how others interpret your writing and what you are all about.
The greatest online dating profiles don’t have any weak links. They send zero red flags. Their photo galleries are flawless. The word choice is superb. The hook is strong all the way to the close of the profile.
Achieving perfection isn’t always easy. It takes a lot of time, hard work, and the right set of eyeballs to verify that your target audience will perceive your online dating profile the same way you are perceiving it.
This is why I always recommend a free profile evaluation from one of our staff members.
5. Long form profiles work best when structured correctly
It is a common assumption these days to assume that shorter profiles work best. In a sense, there is validity to that.
I can’t argue that people don’t have short attention spans these days. Nor can I argue that people genuinely want to read an entire profile, because the truth is, they don’t!
But that doesn’t mean that short profiles work better. Long form still reigns supreme, pending you structure your profile correctly (This goes back to tip 2: Presentation matters).
Most people these days will only skim a profile the 1st time around. Once they are emotionally invested and excited to talk to you, they will read your profile from start to finish.
If they are really excited, they will usually read it several times over the course of a week.
By structuring your profile into mini-paragraphs like we discussed earlier, you are providing a format in which your profile can be skimmed, but also read like a great short story.
So why does this long form format reign supreme?
Because getting across who you are without speaking in cliches is not very practical with a short profile.
A short profile does not provide you with enough opportunity to inject a lot of personality into what you are saying.
Long form allows you to be more expressive, more descriptive, and allows a deeper insight into what being in a relationship with you will be like.
More importantly, the more interests, hobbies, and passions you are able to articulate in your profile, the more others will be able to find common ground with you, thus, increasing the odds that someone will reach out or become interested in engaging in a conversation.
6. They transcend cliches
There is always something original to be found. Sometimes this comes in the form of displaying a unique sense of humor.
Other times it is the ability to portray a unique lifestyle.
And in some cases, its simply a matter of expressing oneself in a very genuine, honest, and open way that others in a similar situation can connect with.
When it comes down to it, the profiles that transcend cliches really make you feel like you know exactly who the person on the other side of the screen is in a non-superficial way.
Here’s a good test to see if your profile falls into this category. Read it to yourself a few times. Place your mindset in the eyes of a stranger.
Ask yourself honestly, would I want to date me from reading this profile? Would I look at this profile and say, wow, this person stands out?
If the answer to these questions is no, you need to go back to the drawing board and work at it a little harder.
Not everyone lives a life that involves jumping out of planes and traveling around the world, nor is everyone an outdoors person that likes to be active.
But whether you are an adventurer or a homebody, be genuine and find ways to make your personality shine.
Would you like to have a world class professional create your profile?
By hiring my team, you can rest easy knowing that you will have one of the best online dating profiles on the planet. To learn more about our fully guaranteed service, click here now